Santa De-stresses with Inbound Marketing
Greetings, Every holiday season we work tirelessly to deliver gifts on time across the world. Normally, it takes quite a toll on us both mentally and physically, but not this […]
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This Holiday Season, Don’t Be Like Joe
Joe made a bet that he could bring in three new clients before the end of the year. He reached out to his local community and didn’t find any interest. […]
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4 Reasons why IT Services Companies should have a Blog
It’s rare to find an IT Services and Staffing company with a blog on their web site, and there are a number of reasons that we think this is the […]
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Reasons to Dislike Cold Calling Services
At echogravity, we sat down and came up with 7 glaring reasons to dislike cold calling lead generation services. What’s ironic is that there are a few of us that grew up in the sales world where cold calling was the only way to get new business. We believed in it then, but now subscribe to a different way of thinking. Business evolves, and cold calling lead gen has clearly run its course.
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Four Ways to Retain Blog Readers
There’s no question that blogs are an effective marketing tool. Hubspot’s 2011 State of Inbound Marketing Report emphasized this fact saying 57 percent of companies using blogs as marketing tools […]
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5 Scary Creatures your Sales Manager Should Avoid
As we approach yet another Halloween season, we think about all of the scary things in the workplace and ponder their effects on our job. And, as the year winds […]
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Partner Reseller Marketing: The Changing of the Guard
There is no secret that people are becoming more difficult to get in touch with via an office landline. From what we are seeing in the marketplace from our clients and professional network; programs that engage cold calling services are becoming less and less effective.
Read MoreSugarCRM’s Secret Weapon: Lead Management and Email Marketing
At echogravity, we use SugarCRM for nearly all of our clients CRM, SFA, and marketing automation needs. The reason is simple: we know it well, it’s cost effective, and it has all of the tools we need to manage a prospect database. However, nearly every single company we talk to either has no CRM, or the one they have is being underutilized. There are a lot of powerful features in the mainstream CRM products and it is almost always the case that companies aren’t taking full advantage of what they are paying for.
Read MoreFour Reasons to Invest in Content Marketing
To communicate effectively with customers, companies must create messages that align with their positioning and overall marketing strategy. Sounds simple, right? Yes and no. Kristina Halvorson, a notable content strategist […]
Read MoreTop 5 Things Contact Center BPO’s need to Consider When Making the Shift to Selling Software
Since we’ve been marketing to (and with) Contact Center Outsourcers, we’ve come across a common scenario. The Cliff’s Notes Version of what we hear is as follows: We’re a Contact […]
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