Cold Warm Calling in the Social Selling Era
Sales, and in particular B2B sales, has always been social. For decades, the cold call was the initial step to building that relationship. Following the cold call are a series […]
Read MoreCreate your own Inbound Marketing Dashboard with Zero Budget
The idea of a marketing dashboard is nothing new. In fact, it’s quite popular in marketing theory and with many major corporations like IBM, Citrix, and Intel, who use them […]
Read MoreTo what Extent is your B2B Buyer Persona Listening on LinkedIn?
we always questioned whether or not the buyers were LISTENING on the site coined as the Business Social Network. Posting and maintaining a profile on LinkedIn is very different than being an active participant on the platform.
Read MoreEmail Marketing: How to calculate email open rates
Most B2B companies engage in some form of email marketing. It is a vital sales and marketing tool to generating leads. One question that comes up frequently is how to […]
Read MoreIs your website content playing buzzword bingo?
After starting a new sales job years ago, I’ll never forget one cold call I made to a CIO. The CIO picked up the phone and I gave him my […]
Read MoreAre your Sales People Calling on Dead People?
Over the past few weeks, we’ve had no less than 3 clients talk to us about the accuracy of the contacts in their database. In fact, it came up twice […]
Read More3 BIG Inbound Marketing Reasons Adobe Flash is Bad for Your Website
At echogravity, one of the things we do is create websites for our clients. It’s sometimes surprising how much the issue of Flash comes into play. Abode Flash makes your sites, […]
Read MoreTo What Extent is your Company Different from the Competition?
Is your company truly unique? Is what you describe in your web site and brochures creating a level of distinction among your competition? It’s something that you should be thinking about, especially if you are hiring new sales people. Read this article to find out how to get on your way towards differentiation.
Read More6 Simple Steps to Define your Audience for Content Marketing
Getting your content marketing strategy off the ground requires that you have correctly defined your audience. Quite simply your content should resonate and be valuable to your target audience. Perform […]
Read More2011 Marketing in 1970’s Style
Isn’t there something funny about advertising Twitter and Facebook on 1970’s advertising channels???
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