‘Looking Big’ is NOT an Effective B2B Marketing Message
“We don’t want to sound small” “We want our prospects to think we are larger than we really are” It’s not rare to see B2B companies sucked into the distorted […]
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SugarCRM And Inbound Marketing
Connecting SugarCRM With Your Inbound Marketing Channels As inbound marketing channels develop and leads start rolling in, each connection is important. With so many marketing channels, though, it can be […]
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An echogravity Birthday Means Prizes to you and to Wolf-Hirschhorn Syndrome
On April 13th, 2011, echogravity was born. On April 13th, 2012, echogravity will celebrate it’s first birthday. It’s been quite a run for us and instead of accepting gifts, we […]
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How to Drive New Clients, Not just Job Applicants to your Web Site
Analysis on analytics with many of our new clients shows that the usual visitor to the web site looks and smells like a job applicant. How do we know? Because the path of travel is HOME>CAREERS or HOME>CONTACT US. For most companies this is great, especially those that are trying to recruit new applicants. However, it’s typically not the desired long term result.
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The Digital Era of Marketing: IT Staffing
Marketing businesses is a highly complex activity, especially when it is difficult to differentiate. Additionally, the rate of marketing change is exponential; and sitting on the sidelines watching it go […]
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Sales Personnel: Hire Slow, Fire Fast
A strategy that we strongly recommend with our clients and customers: hire slow and fire fast when evaluating sales and marketing personnel. We can’t understate this concept. As a side […]
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10 Hidden Sales Metrics
We all know that the lifeblood of business growth is all about two things: keep current clients happy and get new ones. Many companies are very good at servicing current clients but fall WAY short in prospecting and landing new logos.
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The DNA of a Sales Champion
Selling is extremely difficult. Hiring top sales people is equally as difficult. It’s important to realize whether you are hiring someone that “fell” into sales as a career, or is driven to be the best at it because they sought it out and are highly motivated to earn. There are huge differences in results from one to the other. many people say that they want to be in sales because they want to earn a lot of money, but aren’t willing to do what it takes to really achieve high levels of income.
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A Job Board Killer Lurks in the Shadows
Monster, career builder and dice should be thinking hard about how to maximize their life span, or think about kicking up a new business model in the not-to-distant future.
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Top 10 Signs that you’ve Hired a Great Recruiter
The art of recruiting has taken a drastic turn over the past decade. With the rise of job board popularity both from the recruiter and the applicant perspective, “search” tactics have been stripped away from the equation. Scanning keywords, tracking alerts, and calling people from posted resumes are now the en vogue qualifications when looking to employ new recruiters.
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