Category: Client Acquisition

10 Hidden Sales Metrics

March 6, 2012 in Client Acquisition, Sales

We all know that the lifeblood of business growth is all about two things: keep current clients happy and get new ones. Many companies are very good at servicing current clients but fall WAY short in prospecting and landing new logos.

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Reasons to Dislike Cold Calling Services

November 10, 2011 in Client Acquisition, Lead Generation, Sales

At echogravity, we sat down and came up with 7 glaring reasons to dislike cold calling lead generation services. What’s ironic is that there are a few of us that grew up in the sales world where cold calling was the only way to get new business. We believed in it then, but now subscribe to a different way of thinking. Business evolves, and cold calling lead gen has clearly run its course.

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Sales Hunting and Farming

April 1, 2011 in Client Acquisition, Lead Generation, Sales

Farmers and Hunters… Every company needs a mix of each of these types on their sales team. BUT, the reality is that there are tons more farmers out there than hunters. Why is this the case? Well, there are varying psychological reports that outline why, but the simplest answer is probably broken down into two parts: hunters receive more rejection, and farming is far easier.

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