We can’t say enough about the importance of keeping your brand front-of-mind. In your industry alone, scores of competitors are blasting their message on multiple channels in the hopes that […]
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Building an opt-in list can be prove to be a valuable exercise for your company if you are looking to increase lead generation and awareness for your business. Keep in […]
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The email signature is one of the most commonly seen brand elements of any company. As email and SMS continues to replace phone conversations, the importance of a strong business […]
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As we continue to see modifications in Google seach rankings and how marketing can be established across a variety of channels, it becomes more difficult for SMB companies to ratchet […]
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If you’re like most business owners, you’ve probably heard some occasional chatter about marketing trends: social media, content marketing, SEO and other hot topics. You may have read up on […]
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At echogravity, there is a topic that frequently surfaces in our marketing discussions with both prospects and clients: Should I continue to send email newsletters to my prospects and clients? […]
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We are leading the ‘SugarCRM’s Secret Weapon: Marketing Campaigns’ webinar with Technology Advisors tomorrow (5/3/12) at 1pm Central, Click Here to register! Only 42% of all (marketers) make use of […]
Read MoreAt echogravity, we use SugarCRM for nearly all of our clients CRM, SFA, and marketing automation needs. The reason is simple: we know it well, it’s cost effective, and it has all of the tools we need to manage a prospect database. However, nearly every single company we talk to either has no CRM, or the one they have is being underutilized. There are a lot of powerful features in the mainstream CRM products and it is almost always the case that companies aren’t taking full advantage of what they are paying for.
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