Four Ways to Retain Blog Readers
There’s no question that blogs are an effective marketing tool. Hubspot’s 2011 State of Inbound Marketing Report emphasized this fact saying 57 percent of companies using blogs as marketing tools […]
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Resources
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5 Scary Creatures your Sales Manager Should Avoid
As we approach yet another Halloween season, we think about all of the scary things in the workplace and ponder their effects on our job. And, as the year winds […]
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Partner Reseller Marketing: The Changing of the Guard
There is no secret that people are becoming more difficult to get in touch with via an office landline. From what we are seeing in the marketplace from our clients and professional network; programs that engage cold calling services are becoming less and less effective.
Read MoreSugarCRM’s Secret Weapon: Lead Management and Email Marketing
At echogravity, we use SugarCRM for nearly all of our clients CRM, SFA, and marketing automation needs. The reason is simple: we know it well, it’s cost effective, and it has all of the tools we need to manage a prospect database. However, nearly every single company we talk to either has no CRM, or the one they have is being underutilized. There are a lot of powerful features in the mainstream CRM products and it is almost always the case that companies aren’t taking full advantage of what they are paying for.
Read MoreFour Reasons to Invest in Content Marketing
To communicate effectively with customers, companies must create messages that align with their positioning and overall marketing strategy. Sounds simple, right? Yes and no. Kristina Halvorson, a notable content strategist […]
Read MoreTop 5 Things Contact Center BPO’s need to Consider When Making the Shift to Selling Software
Since we’ve been marketing to (and with) Contact Center Outsourcers, we’ve come across a common scenario. The Cliff’s Notes Version of what we hear is as follows: We’re a Contact […]
Read MoreCold Warm Calling in the Social Selling Era
Sales, and in particular B2B sales, has always been social. For decades, the cold call was the initial step to building that relationship. Following the cold call are a series […]
Read MoreCreate your own Inbound Marketing Dashboard with Zero Budget
The idea of a marketing dashboard is nothing new. In fact, it’s quite popular in marketing theory and with many major corporations like IBM, Citrix, and Intel, who use them […]
Read MoreTo what Extent is your B2B Buyer Persona Listening on LinkedIn?
we always questioned whether or not the buyers were LISTENING on the site coined as the Business Social Network. Posting and maintaining a profile on LinkedIn is very different than being an active participant on the platform.
Read MoreEmail Marketing: How to calculate email open rates
Most B2B companies engage in some form of email marketing. It is a vital sales and marketing tool to generating leads. One question that comes up frequently is how to […]
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