Is your website content playing buzzword bingo?
After starting a new sales job years ago, I’ll never forget one cold call I made to a CIO. The CIO picked up the phone and I gave him my […]
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Page: 21Are your Sales People Calling on Dead People?
Over the past few weeks, we’ve had no less than 3 clients talk to us about the accuracy of the contacts in their database. In fact, it came up twice […]
Read More3 BIG Inbound Marketing Reasons Adobe Flash is Bad for Your Website
At echogravity, one of the things we do is create websites for our clients. It’s sometimes surprising how much the issue of Flash comes into play. Abode Flash makes your sites, […]
Read MoreTo What Extent is your Company Different from the Competition?
Is your company truly unique? Is what you describe in your web site and brochures creating a level of distinction among your competition? It’s something that you should be thinking about, especially if you are hiring new sales people. Read this article to find out how to get on your way towards differentiation.
Read More6 Simple Steps to Define your Audience for Content Marketing
Getting your content marketing strategy off the ground requires that you have correctly defined your audience. Quite simply your content should resonate and be valuable to your target audience. Perform […]
Read More2011 Marketing in 1970’s Style
Isn’t there something funny about advertising Twitter and Facebook on 1970’s advertising channels???
Read MoreWhat IS and what IS NOT a positioning statement?
The dreaded positioning statement. Possibly the most dull, graduate-school-preaching statement in the business world. While this might be true, having a rock solid positioning statement is also a critical stepping […]
Read More5 Reasons Your Prospects Will Never Come Back to Your Website
Your prospects used to come to your web site in order to see that you are a legitimate company with a viable street address. It was also a sexy thing to have a cool web site with moving parts and tons of buzz words that talk about how great your company is in your particular market. Wow, how things have changed…
Read MoreThe B2B Guide to Getting Started on Twitter
You’ve heard about this thing called Twitter. Everyone is talking about it. They just celebrated their 5 year anniversary and one of the co-founders was even on Conan. In addition […]
Read MoreSales Hunting and Farming
Farmers and Hunters… Every company needs a mix of each of these types on their sales team. BUT, the reality is that there are tons more farmers out there than hunters. Why is this the case? Well, there are varying psychological reports that outline why, but the simplest answer is probably broken down into two parts: hunters receive more rejection, and farming is far easier.
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