‘Looking Big’ is NOT an Effective B2B Marketing Message
“We don’t want to sound small” “We want our prospects to think we are larger than we really are” It’s not rare to see B2B companies sucked into the distorted […]
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Category: Lead Generation
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SugarCRM And Inbound Marketing
Connecting SugarCRM With Your Inbound Marketing Channels As inbound marketing channels develop and leads start rolling in, each connection is important. With so many marketing channels, though, it can be […]
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How to Drive New Clients, Not just Job Applicants to your Web Site
Analysis on analytics with many of our new clients shows that the usual visitor to the web site looks and smells like a job applicant. How do we know? Because the path of travel is HOME>CAREERS or HOME>CONTACT US. For most companies this is great, especially those that are trying to recruit new applicants. However, it’s typically not the desired long term result.
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This Holiday Season, Don’t Be Like Joe
Joe made a bet that he could bring in three new clients before the end of the year. He reached out to his local community and didn’t find any interest. […]
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4 Reasons why IT Services Companies should have a Blog
It’s rare to find an IT Services and Staffing company with a blog on their web site, and there are a number of reasons that we think this is the […]
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Reasons to Dislike Cold Calling Services
At echogravity, we sat down and came up with 7 glaring reasons to dislike cold calling lead generation services. What’s ironic is that there are a few of us that grew up in the sales world where cold calling was the only way to get new business. We believed in it then, but now subscribe to a different way of thinking. Business evolves, and cold calling lead gen has clearly run its course.
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Partner Reseller Marketing: The Changing of the Guard
There is no secret that people are becoming more difficult to get in touch with via an office landline. From what we are seeing in the marketplace from our clients and professional network; programs that engage cold calling services are becoming less and less effective.
Read MoreSugarCRM’s Secret Weapon: Lead Management and Email Marketing
At echogravity, we use SugarCRM for nearly all of our clients CRM, SFA, and marketing automation needs. The reason is simple: we know it well, it’s cost effective, and it has all of the tools we need to manage a prospect database. However, nearly every single company we talk to either has no CRM, or the one they have is being underutilized. There are a lot of powerful features in the mainstream CRM products and it is almost always the case that companies aren’t taking full advantage of what they are paying for.
Read MoreEmail Marketing: How to calculate email open rates
Most B2B companies engage in some form of email marketing. It is a vital sales and marketing tool to generating leads. One question that comes up frequently is how to […]
Read MoreSales Hunting and Farming
Farmers and Hunters… Every company needs a mix of each of these types on their sales team. BUT, the reality is that there are tons more farmers out there than hunters. Why is this the case? Well, there are varying psychological reports that outline why, but the simplest answer is probably broken down into two parts: hunters receive more rejection, and farming is far easier.
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