Cold Warm Calling in the Social Selling Era
Sales, and in particular B2B sales, has always been social. For decades, the cold call was the initial step to building that relationship. Following the cold call are a series […]
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Page: 3Create your own Inbound Marketing Dashboard with Zero Budget
The idea of a marketing dashboard is nothing new. In fact, it’s quite popular in marketing theory and with many major corporations like IBM, Citrix, and Intel, who use them […]
Read MoreEmail Marketing: How to calculate email open rates
Most B2B companies engage in some form of email marketing. It is a vital sales and marketing tool to generating leads. One question that comes up frequently is how to […]
Read More3 BIG Inbound Marketing Reasons Adobe Flash is Bad for Your Website
At echogravity, one of the things we do is create websites for our clients. It’s sometimes surprising how much the issue of Flash comes into play. Abode Flash makes your sites, […]
Read More6 Simple Steps to Define your Audience for Content Marketing
Getting your content marketing strategy off the ground requires that you have correctly defined your audience. Quite simply your content should resonate and be valuable to your target audience. Perform […]
Read MoreWhat IS and what IS NOT a positioning statement?
The dreaded positioning statement. Possibly the most dull, graduate-school-preaching statement in the business world. While this might be true, having a rock solid positioning statement is also a critical stepping […]
Read MoreThe B2B Guide to Getting Started on Twitter
You’ve heard about this thing called Twitter. Everyone is talking about it. They just celebrated their 5 year anniversary and one of the co-founders was even on Conan. In addition […]
Read MoreTop 10 Painful Reasons to Embrace Inbound Marketing
Have you embraced Inbound Marketing yet? In other words, do you do things like write a lot of unique content, post blog articles, engage prospective customers over social media, and optimize your site and all your content for search engines? If you do all that stuff, then this post is not for you. You already “get it”.
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