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Three Rules for Your Twitter Hashtag Habits

August 7, 2012 in Social Media, Twitter

Hashtags (hash-tags) Noun A string of text, no spaces, following a hash sign (#) that’s searchable on Twitter An invaluable marketing device, similar to SEO, for use on the social media […]

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Social Media Marketing Isn’t Pandora’s Box

July 2, 2012 in Content Marketing, Social Media

Social Media Defined 1. Digital sites such as Twitter, LinkedIn and Facebook that encourage content sharing, collaboration, engagement and crowd sourcing. (echogravity inbound marketing dictionary) 2. “Social Media is the […]

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Cold Warm Calling in the Social Selling Era

August 1, 2011 in Client Acquisition, Inbound Marketing, Sales, Social Media

Sales, and in particular B2B sales, has always been social. For decades, the cold call was the initial step to building that relationship. Following the cold call are a series […]

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To what Extent is your B2B Buyer Persona Listening on LinkedIn?

June 14, 2011 in LinkedIn, Social Media

we always questioned whether or not the buyers were LISTENING on the site coined as the Business Social Network. Posting and maintaining a profile on LinkedIn is very different than being an active participant on the platform.

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2011 Marketing in 1970’s Style

April 22, 2011 in Social Media

Isn’t there something funny about advertising Twitter and Facebook on 1970’s advertising channels???

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The B2B Guide to Getting Started on Twitter

April 5, 2011 in Inbound Marketing, Social Media

You’ve heard about this thing called Twitter. Everyone is talking about it. They just celebrated their 5 year anniversary and one of the co-founders was even on Conan.  In addition […]

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