In any B2B company, including IT Staffing, Technology Consulting, Executive Search, Contact Center Outsourcing, Professional Services, and many more – the need to elevate your brand and drive traffic to […]
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If you’re like most business owners, you’ve probably heard some occasional chatter about marketing trends: social media, content marketing, SEO and other hot topics. You may have read up on […]
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As we approach All Hallows’ Eve, our team at echogravity loves to talk about things we find scary in this great business of marketing. In the grand scheme of things, […]
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Social Media Defined 1. Digital sites such as Twitter, LinkedIn and Facebook that encourage content sharing, collaboration, engagement and crowd sourcing. (echogravity inbound marketing dictionary) 2. “Social Media is the […]
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This year, 62 percent of B2B marketers plan to use a mix of insourced and outsourced content, according to the B2B Content Marketing Report. Large corporations like American Express, General […]
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“We don’t want to sound small” “We want our prospects to think we are larger than we really are” It’s not rare to see B2B companies sucked into the distorted […]
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