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4 Lies B2B Business Owners Shouldn’t Believe About Inbound Marketing

February 13, 2013 in Content Marketing, Email Marketing, Inbound Marketing, SEO, Social Media, Website

If you’re like most business owners, you’ve probably heard some occasional chatter about marketing trends: social media, content marketing, SEO and other hot topics. You may have read up on […]

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The 8 Most Popular Ways to Bloody up your Blog on Halloween

October 29, 2012 in Blogging, Content Marketing, SEO

As we approach All Hallows’ Eve, our team at echogravity loves to talk about things we find scary in this great business of marketing. In the grand scheme of things, […]

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Social Media Marketing Isn’t Pandora’s Box

July 2, 2012 in Content Marketing, Social Media

Social Media Defined 1. Digital sites such as Twitter, LinkedIn and Facebook that encourage content sharing, collaboration, engagement and crowd sourcing. (echogravity inbound marketing dictionary) 2. “Social Media is the […]

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Three Content Marketing Tips for IT Services Companies

June 5, 2012 in Content Marketing

This year, 62 percent of B2B marketers plan to use a mix of insourced and outsourced content, according to the B2B Content Marketing Report. Large corporations like American Express, General […]

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‘Looking Big’ is NOT an Effective B2B Marketing Message

April 23, 2012 in Contact Centers, Content Marketing, IT Staffing Marketing, Lead Generation, Market Positioning, Sales, SEO

“We don’t want to sound small” “We want our prospects to think we are larger than we really are” It’s not rare to see B2B companies sucked into the distorted […]

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