Cold Warm Calling in the Social Selling Era
Sales, and in particular B2B sales, has always been social. For decades, the cold call was the initial step to building that relationship. Following the cold call are a series […]
Read MoreCreate your own Inbound Marketing Dashboard with Zero Budget
The idea of a marketing dashboard is nothing new. In fact, it’s quite popular in marketing theory and with many major corporations like IBM, Citrix, and Intel, who use them […]
Read MoreEmail Marketing: How to calculate email open rates
Most B2B companies engage in some form of email marketing. It is a vital sales and marketing tool to generating leads. One question that comes up frequently is how to […]
Read MoreIs your website content playing buzzword bingo?
After starting a new sales job years ago, I’ll never forget one cold call I made to a CIO. The CIO picked up the phone and I gave him my […]
Read More3 BIG Inbound Marketing Reasons Adobe Flash is Bad for Your Website
At echogravity, one of the things we do is create websites for our clients. It’s sometimes surprising how much the issue of Flash comes into play. Abode Flash makes your sites, […]
Read More6 Simple Steps to Define your Audience for Content Marketing
Getting your content marketing strategy off the ground requires that you have correctly defined your audience. Quite simply your content should resonate and be valuable to your target audience. Perform […]
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