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Staffing Firm Marketing: The Importance of Lead Nurturing

July 14, 2015 in IT Staffing Marketing, Lead Generation, SMB B2B Marketing

Most people have heard of the old sales theory that it takes seven touches to turn a lead into a sale. But in this thriving digital age, where buyers have […]

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The Blurred Lines of LinkedIn and Facebook

April 8, 2015 in B2B Social Media, Facebook, Social Media

Personal versus Business. That’s how many of us distinguish the difference between LinkedIn and Facebook and what we share on these platforms. Right? There is a clear line on which […]

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Is a Social Media Intern the Right Solution for a B2B Business?

January 28, 2015 in B2B Social Media, Social Media

In today’s world, where smartphones are fused to the hands of tech savvy Millennials, it would be reasonable to expect these skills to translate from the personal world to the […]

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Facebook Changes: The Impact on your B2B Social Media Plan

August 14, 2013 in B2B Social Media, Social Media

If you haven’t been watching closely, Facebook has been working hard to capture more of the B2B social media activity, but appears to have a long way to go. Last […]

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To what Extent is your B2B Buyer Persona Listening on LinkedIn?

June 14, 2011 in LinkedIn, Social Media

we always questioned whether or not the buyers were LISTENING on the site coined as the Business Social Network. Posting and maintaining a profile on LinkedIn is very different than being an active participant on the platform.

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The B2B Guide to Getting Started on Twitter

April 5, 2011 in Inbound Marketing, Social Media

You’ve heard about this thing called Twitter. Everyone is talking about it. They just celebrated their 5 year anniversary and one of the co-founders was even on Conan.  In addition […]

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