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Is your website content playing buzzword bingo?

May 27, 2011 in Website

After starting a new sales job years ago, I’ll never forget one cold call I made to a CIO.  The CIO picked up the phone and I gave him my […]

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5 Reasons Your Prospects Will Never Come Back to Your Website

April 10, 2011 in Website

Your prospects used to come to your web site in order to see that you are a legitimate company with a viable street address. It was also a sexy thing to have a cool web site with moving parts and tons of buzz words that talk about how great your company is in your particular market. Wow, how things have changed…

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4 signs your lead generation efforts are not helping you sell more

March 21, 2011 in Data Management, Lead Generation, Sales, Website

IT solution providers spend approximately $25 billion per year worldwide on lead generation programs; $10 billion in the U.S. alone according to analyst firm IDC.  Vendors who invest in outbound […]

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