Tag: New Business

Sales Hunting and Farming

April 1, 2011 in Client Acquisition, Lead Generation, Sales

Farmers and Hunters… Every company needs a mix of each of these types on their sales team. BUT, the reality is that there are tons more farmers out there than hunters. Why is this the case? Well, there are varying psychological reports that outline why, but the simplest answer is probably broken down into two parts: hunters receive more rejection, and farming is far easier.

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