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Four Ways to Retain Blog Readers

November 3, 2011 in Content, Strategy

There’s no question that blogs are an effective marketing tool. Hubspot’s 2011 State of Inbound Marketing Report emphasized this fact saying 57 percent of companies using blogs as marketing tools […]

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Four Reasons to Invest in Content Marketing

September 16, 2011 in Content, Inbound Marketing

To communicate effectively with customers, companies must create messages that align with their positioning and overall marketing strategy. Sounds simple, right? Yes and no.  Kristina Halvorson, a notable content strategist […]

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6 Simple Steps to Define your Audience for Content Marketing

April 27, 2011 in Inbound Marketing

Getting your content marketing strategy off the ground requires that you have correctly defined your audience. Quite simply your content should resonate and be valuable to your target audience. Perform […]

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