Recipe for Success: Glassdoor Marketing for Staffing Companies
As the name suggests, the purpose of Glassdoor is to give people an inside look at your company and what it’s like to work there. Job seekers like this idea of transparency so much that an estimated 61% of them use Glassdoor during the job search.
As a company, you have little choice as to whether you show up on there or not; if your current and former employees want to leave reviews about your company, they are free to do so, as long as their comments are within Glassdoor’s guidelines.
But you do have a choice in whether or not to acknowledge your presence there. And for many staffing companies, that can be a hard decision.
Sales and recruiting can often naturally attract a higher than average turnover rate; the sales career, the phone calls, the rejections from sales leads are sometimes too much for people to handle. And their resulting Glassdoor reviews may reflect this negative outlook. How do you decide how to respond?
Some companies choose not to get involved. But for others, claiming your Glassdoor profile and establishing your presence there can portray proactive employer branding. It shows you care about how your employees feel about working there; it shows you’re willing to listen and improve.
Staffing companies with more engaging employer brands are more attractive to prospective employees. If you’re in growth mode and looking to hire new salespeople and recruiters, Glassdoor cannot be ignored.
We’ve put together this step-by-step guide to Glassdoor Marketing for Staffing Companies. Download it for free today and let us know if you need a hand with your marketing efforts.