Tag: web site traffic

How to Drive New Clients, Not just Job Applicants to your Web Site

March 22, 2012 in Inbound Marketing, Lead Generation, Website

Analysis on analytics with many of our new clients shows that the usual visitor to the web site looks and smells like a job applicant. How do we know? Because the path of travel is HOME>CAREERS or HOME>CONTACT US. For most companies this is great, especially those that are trying to recruit new applicants. However, it’s typically not the desired long term result.

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