Solution
outsourced marketing
Client: Slayton Search Partners
Key Success
thought leadership
Why it’s a good story to tell…
A lot of our marketing effort goes into creating thought leadership pieces for Slayton. The tone and voice is very consistent and high level. When we look at analytics over the years, there are a number of pieces that rank well and continue to get views. We work with their team (Kathryn and the partners) to create content that is timely and will resonate with the targe audiences. We also send those posts and pieces out via email on a consistent basis to lists that are constaltly being updated. Slayton has some of the highest open and click rates among our clients.