Blue Ocean was facing a common scenario where there’s a marketing person in place but they are unable to deliver across the marketing spectrum. At first it was a dance to find the right voice on content, we were in the hot seat, so we sat down with Amy and discussed the concerns. We made changes, we change the writer (in this case, Kevin). The manner in which we responded led to a deeper relationship with Blue Ocean. One of more transparency and ownership. In the end, we have grown this partnership to 10+ years strong, supporting Blue Ocean to grow their sales pipeline over $60M, win a number of industry awards, and position Blue Ocean as the go to source for contact center outsourcing buyers.