Ardor Health is a travel nursing and therapy staffing firm that needed a brand overhaul to optimally position them in an evolving marketplace. Online, players in the healthcare industry often cling to generic branding that is overly clinical and fails to highlight the human element. Ardor wanted something different. They were passionate about their purpose and values and wanted to be perceived as an advocate for both clinicians and facilities. They turned to echogravity to help craft and articulate a more engaging brand identity.

Using our robust proprietary framework for constructing the elements of brand identity, we embarked on a thorough discovery process with Ardor. The Ardor team shared what they wanted their brand to represent, and armed with that information, we spent our creative energies on architecting a brand purpose, positioning statement, value statements, and audience-centric messaging pillars. Bringing it all together, Ardor was able to leverage this new brand identity in a website redesign project and present a more engaging and actionable message to their audiences.