Illinois Search & Staffing Association’s New Identity Will help Change the Employment Landscape


Chicago, IL March 26, 2014 — Illinois Search & Staffing Association (ISSA) has been a well-recognized resource and educational entity for companies in the executive search and personnel staffing sector. In March of 2014, ISSA rolled out a new logo, website and marketing strategy with the help and donated time from echogravity, seeking opportunities to help its membership power through legislation, healthcare and other factors impacting temporary and permanent employment.

According to Terri Kosecki, ISSA’s new President, ISSA has high goals for the next 24 months.

“With the healthcare and legislative changes affecting our industry, it’s vital that we put our best foot forward in order to educate our members with the latest information and research. Additionally, we need our voice to be heard as a group in an attempt to better serve our members and their employees. In order to maximize our impact to the community, ISSA has been undertaking a new strategy to increase the presence and awareness of the Association over the next 24 months. Part of this strategy includes the implementation of a new face to the association, starting with our website, which was launched earlier this month.”

In conjunction with ISSA, echogravity created a brand vision based on the goals of the association. echogravity’s role was to create and execute a compelling brand that will increase overall membership, as well as to provide a basis for further growth and awareness for the search and staffing industry. echogravity’s responsibilities in this project included the design of a new logo, a website redesign, membership software integration, social media image refresh, and a new digital marketing strategy.

Terri continues to discuss how echogravity’s role in this plan has been instrumental to the success of the project.

“Without echogravity and their team, we would have never been able to get this accomplished in the timeframe or at the level of quality we expect. Because Illinois Search & Staffing Association is a non-profit organization operating on a tight budget, echogravity generously donated their time (endless hours) and resources to help ISSA position the association as a thought leader and legislative force in the employment landscape. The echogravity team provided valuable input based on their expertise in our industry, but I was most impressed that they really collaborated with the team and included our committee in the decision making process to make sure that everything aligned with our vision and mission to the staffing industry. I feel fortunate to have the echogravity team as a part of our association.”

Kevin O’Brien, echogravity’s co-founder and acting Marketing Chairman for ISSA was the lead on this project.

“We found ISSA in early 2013 and observed their activity for a period of time prior to reaching out to them directly. Upon finding ISSA and meeting their leadership team, it was clear that ISSA’s vision and education value was significant to organizations both nationally and across the entire Chicagoland area. I quickly witnessed the overwhelming commitment level and energy that each ISSA board member gives to the search and staffing industry. Based on our fantastic experiences early on with the group, we offered our time and expertise to ISSA and they welcomed us with open arms. We’re ecstatic to be a part of this great opportunity going forward.”

ISSA continues to increase membership and event attendance, while anticipating a highly successful 2014. For more information on ISSA or their upcoming Midwest Staffing Conference, visit their website, call 773-290-3240, or email

About ISSA

Illinois Search & Staffing Association (ISSA) is the state leader in professional development, helping to advance the skills and knowledge of staffing leadership in order to drive business success. Members represent temporary, contract staffing and direct hire staffing solutions offered to a diverse number of industries and corporations. ISSA represents small, medium and large corporations, including independent and nationally affiliated firms. ISSA is affiliated with the American Staffing Association (ASA) and the National Association of Personnel Services (NAPS)

About echogravity

echogravity is an inbound marketing agency, recognized as a B2B marketing expert to staffing, IT services, contact center, and software as a service companies. Organizations hire echogravity to design new websites, write compelling content, manage social media, optimize SEO, design and run campaigns, and be a complete marketing resource for their business. To contact echogravity, visit their website, call 630-855-6900, connect on LinkedIn, or send an email to echogravity services clients internationally and has offices in Chicago and Miami.