B2B Content Marketing Manager
5267
page-template-default,page,page-id-5267,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0.0,qode-theme-ver-10.1.2,wpb-js-composer js-comp-ver-6.4.1,vc_responsive
 

Content Marketing Manager

The Content Marketing Manager is responsible for the development and execution of content marketing strategy, content (editorial) calendars, keyword research and search optimization, and the creation of B2B marketing content. The person in this role is a writer at heart with a passion for all things marketing strategy.

 

This position reports to the Director of Content Marketing. The Content Marketing Manager executes content marketing initiatives that strategically align with our clients’ business and marketing goals. Of critical importance is the ability to write sophisticated, high quality content that shapes the views of our clients’ target buyers

 

Responsibilities & Duties:

  • Conduct in-depth content strategy, including buyer persona research and creation, competitive analysis, SEO and keyword research, Google Analytics, market research, and strategic brainstorming with each client.
  • Conduct topic research and write original content that aligns with client’s unique voice and style; including, long- and short-form blog posts, eBooks, whitepapers, press releases, case studies, infographics, presentations, sales collateral, video and podcast scripts and more, to be distributed across multiple marketing channels.
  • Drive content for web projects, including strategic foundation, brand messaging, web copy creation, and SEO implementation.
  • Drive on-time execution and publishing of content through your own initiative and with the help of the whole team.
  • Communicate as needed with each client in a professional but relational manner on regular and ad-hoc calls.

 

Qualifications & Skills:

  • Exceptional business writing skills and strong grasp of grammar and style; can visualize as well as convey a message into relevant and interesting content. Creative writing skills desired.
  • Strength in juggling multiple projects in a fast-paced environment, prioritizing effectively between competing deliverables. Agency experience a plus.
  • An optimistic, welcoming, and accommodating outlook; the ability to emotionally tune-in with others and remain calm and autonomous in a fast-paced environment.
  • 3+ years of B2B marketing experience including knowledge of building marketing strategies from scratch. Subject matter expertise in B2B industry trends. Staffing industry experience a plus.
  • Familiarity with SEO and keyword research methods.
  • Familiarity with Google Analytics and reporting.
  • Experience writing for a senior executive audience.

 

Ideal Soft Skills of a Content Marketing Manager:

Self-Aware Strong Communicator Autonomous
Detail Oriented Trustworthy Dependable
Flexible/Adaptable Efficient Lifelong Learner
Self-Starter Accountable Creativity

 

The “Other Stuff”

echogravity is an employee friendly company that only hires individuals who fit the “work hard, play hard” mentality. We are a close-knit group that has a laser focus on the success of our employees and our clients. We subscribe to the “circle of safety” concept and are extremely transparent with the direction and financials of the business. As a team, we look for buy-in to our philosophy and growth strategies, and always look for constructive feedback to better our organization. Every employee’s voice is heard, and we expect people to speak up. We applaud people who take risks and are vulnerable about what they think and feel. We look to hire people with high emotional intelligence and who place trust above all else. In return, we give our employees autonomy, freedom and flexibility. We operate our business remotely, meaning we have no brick and mortar operation. All of our employees work from home (or the coffee shop of choice), which is a privilege we never take for granted. Staying highly focused and working with intent is how our people stay mindful and effective. In the end, it’s about our people.

 

About echogravity

 

echogravity is a marketing agency primarily focused on the delivery of marketing strategies and execution plans for professional staffing and recruiting firms. echogravity was established in 2011 and currently manages nearly 50 marketing and social media strategy projects for businesses across North America. echogravity is headquartered in Chicago and has an office in Miami.

Is this you? Just tell us why and attach a resume.