Content Marketing Manager
The Content Marketing Manager is responsible for the development and execution of content marketing, content (editorial) calendars, keyword research and search optimization, and the creation of B2B marketing content.
This position reports to Director of Content Marketing. The Content Marketing Manager executes content marketing initiatives that align with our clients’ business and marketing goals, including brand awareness, increasing website traffic and lead generation. Of critical importance is the ability to write sophisticated, high quality content that shapes the views of our clients’ target buyers
Ideal Soft Skills of a Content Marketing Manager:
| Self-Aware | Strong Communicator | Autonomous |
| Detail Oriented | Trustworthy | Dependable |
| Flexible/Adaptable | Efficient | Lifelong Learner |
| Self-Starter | Accountable |
Responsibilities & Duties:
RESPONSIBILITIES FOR THIS POSITION INCLUDE, BUT ARE NOT LIMITED TO:
- Conduct in-depth content strategy, including buyer persona research and creation, competitive analysis, SEO and keyword research, Google Analytics, market research, and strategic brainstorming with each client.
- Conduct topic research and write original content that aligns with client’s unique voice and style; including, long- and short-form blog posts, eBooks, whitepapers, press releases, case studies, infographics, presentations, sales collateral, video and podcast scripts and more, to be distributed across multiple marketing channels.
- Drive content for web projects, including strategic foundation, brand messaging, web copy creation, and SEO implementation.
- Drive on-time execution and publishing of content through your own initiative and with the help of the whole team.
- Communicate as needed with each client in a professional but relational manner on regular and ad-hoc calls.
Qualifications & Skills:
- Exceptional business writing skills and strop grasp of grammar and style; can visualize as well as convey a message into relevant and interesting content. Creative writing skills desired.
- 3+ years of B2B marketing experience including knowledge of building marketing strategies from scratch. Subject matter expertise in B2B industry trends. Staffing industry experience a plus.
- Familiarity with SEO and keyword research methods.
- Familiarity with Google Analytics and reporting.
- Familiarity with SEO and keyword research methods.
- Experience writing for a senior executive audience.
The “Other Stuff”
Echogravity is an employee friendly company that only hires individuals that fit the work hard, play hard” mentality. We are a close-knit group that has a laser focus on the success of our employees and our clients. We subscribe to the “circle of safety” concept and are extremely transparent with the direction and financials of the business. As a team, we look for buy-in to our philosophy and growth strategies, and always look for constructive feedback to better our organization. Every employee’s voice is heard, and we expect people to speak up. We applaud people that take risks and are vulnerable about what they think and feel. We look to hire people with high emotional intelligence and that place trust above all else. In return, we give our employees autonomy, freedom and flexibility. We operate our business remotely, meaning we have no brick and mortar operation. All of our employees work from home (or the coffee shop of choice), which is a privilege we never take for granted. Staying highly focused and working with intent is how our people stay mindful and effective. In the end, it’s about our people.
About echogravity
echogravity is a marketing agency primarily focused on the delivery of marketing strategies and execution plans for professional staffing and recruiting firms. echogravity was established in 2011 and currently manages nearly 50 marketing and social media strategy projects for businesses across North America. echogravity is headquartered in Chicago and has an office in Miami.
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