2024 STAFFING AGENCY HOLIDAY WISH LIST

If you’re in the staffing business, we know you’re making your list and checking it twice as 2025 fast approaches. The staffing industry has faced significant headwinds over the past 24 months, and for many firms, maintaining steady performance has been an achievement in itself.

However, with the right mix of marketing strategies and sales enablement, the coming year can be about more than just maintaining the status quo or slowly recovering lost ground. It’s not just wishful thinking to believe there’s potential to take your staffing agency to new heights in the next calendar year.

Here’s our 2024 staffing agency marketing holiday wish list—5 must-have strategies to fill your stockings with success.

1. Binoculars for Strategic Vision

Being able to see what’s on the distant horizon can help you plot a path to success. You don’t need the bearded guy from up north to bring you a set of top tier Zeiss binoculars in order to see what the road ahead holds, though. Your binoculars can come in the form of the data found in your own CRM, and you can leverage the truism that the past informs the future. Dig into your 2024 opportunities and CRM data to see where your biggest wins came from in converting prospects to clients and build on that.

2. AI Automation: A Robot, No Batteries Required

Obviously, we are living in an AI world these days, but figuring out how to harness the power of the “robots” to make life easier and more productive in the world of staffing can be a challenge. Your sales team will love unwrapping more automation for sales enablement in the coming year. Sales sequences take the drudgery out of nurturing bottom-of-the funnel prospects, keeping your staffing agency at the top of mind and ensuring your sales team never misses a follow-up or an opportunity to engage while your prospect is hot. For the top of the funnel, marketing workflows offer an easy way to customize and personalize interactions with your best prospects, while also culling out cold leads so you don’t jam up your CRM with junk data. Win win.

3. The Hottest Ticket in Candidate Experience

When it comes to candidate attraction, your firm should be the hottest ticket around for job seekers. Your website can make it or break it. Recent studies show that 60% of candidates will abandon an application that’s too onerous. Give yourself and your business the gift that keeps on giving: engage a marketing partner to audit your application/candidate experience and make recommendations for remediation as needed. Then get to work on a strategic plan to make 2025 your Excellence in Candidate Experience Era.

4. A Clean CRM Slate

Ah, is there anything that tops the joy of starting a new year with a freshly scrubbed CRM contact data? Okay – in reality, we know there’s no way this is going to happen before January 1, but it would be nothing short of miraculous if you’re able to prioritize a CRM clean-up mission first thing in the new year (outsource the task to your marketing partner as a true Christmas gift to your sales team!) It will make the next 365 days easier in so many ways if you can cleanse your data even with a basic scrub – get rid of your dupes and delete any contact that hasn’t engaged in the past three years. A clean CRM slate will give your sales team the emotional boost that comes with a fresh start in the new year, and the actionable boost of a clear view into your most engaged contacts without the clutter.

5. Five Golden Rings: Strategic Marketing Wins

Let’s face it: we’ve been on a rollercoaster for the past five years. Some of the biggest challenges facing the staffing industry have stemmed from wide-sweeping socio-political circumstances from Great Resignation to inflation to election cycle paralysis. Competition for both clients and candidates has never been more intense and the business factors impacting your business have never been more complex. As the new year kicks off, now is the time to grab that golden ring, or grab five of them, why not?  Understanding where your marketing approach is succeeding and where it is falling short will help your company compete effectively in the battle for clients and candidates in the next year so a strategic marketing brainstorm session should be under the tree this year. In our books, the golden rings you should set your sights on are identifying your marketing strengths, weaknesses, threats, and opportunities and setting big audacious goals for the year.

Ready to Check Off Your Wish List?

We love to play Santa. If your staffing agency is looking for help unwrapping any of these gifts – whether it’s marketing strategy, CRM cleanup, candidate experience optimization, or sales automation – give us a jingle (or email Brian here).

At echogravity, we’ve spent nearly two decades helping staffing agencies thrive with expert marketing strategy, content marketing, and sales enablement support. We would love to put you on our list of happy clients.