There is no secret that people are becoming more difficult to get in touch with via an office landline. From what we are seeing in the marketplace from our clients and professional network; programs that engage cold calling services are...
At echogravity, we use SugarCRM for nearly all of our clients CRM, SFA, and marketing automation needs. The reason is simple: we know it well, it's cost effective, and it has all of the tools we need to manage a...
To communicate effectively with customers, companies must create messages that align with their positioning and overall marketing strategy. Sounds simple, right? Yes and no. Kristina Halvorson, a notable content strategist said dealing with content can be messy, complicated, expensive and...
Since we've been marketing to (and with) Contact Center Outsourcers, we've come across a common scenario. The Cliff's Notes Version of what we hear is as follows: We're a Contact Center that uses software>We've developed our own platform to use...
Sales, and in particular B2B sales, has always been social. For decades, the cold call was the initial step to building that relationship. Following the cold call are a series of social and relationship building interactions – lunches, conferences, meetings,...
The sales role has evolved; buyers are actively seeking information on their own (primarily via search and social). Take advantage of this dynamic by arming the sales team with buckets of content that can be leveraged to provide the prospective...