IT staffing sales is not an easy job. In fact, it is quite difficult, and that is why those that excel end up making quite a nice living. In a mature market where buyers are savvy, breaking down doors is a tough task to accomplish. However, becoming successful is a feat that new reps can [...]
Continue Reading →We are leading the ‘SugarCRM’s Secret Weapon: Marketing Campaigns’ webinar with Technology Advisors tomorrow (5/3/12) at 1pm Central, Click Here to register! Only 42% of all (marketers) make use of advanced segmentation strategies according to a February 2012 study released by email marketing software company, Get Response. Your CRM is the lifeblood of your organization. [...]
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“We don’t want to sound small” “We want our prospects to think we are larger than we really are” It’s not rare to see B2B companies sucked into the distorted reality that they must market themselves as a larger company in an attempt to woo their prospect base. The traditional logic is that if you [...]
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Connecting SugarCRM With Your Inbound Marketing Channels As inbound marketing channels develop and leads start rolling in, each connection is important. With so many marketing channels, though, it can be easy to lose track of lead sources and lead history. Thanks to SugarCRM, echogravity has been able to manage leads efficiently while maximizing opportunities; and [...]
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On April 13th, 2011, echogravity was born. On April 13th, 2012, echogravity will celebrate it’s first birthday. It’s been quite a run for us and instead of accepting gifts, we have decided to give them away. If you want one of these gifts, here is all you need to do: Win $50: LIKE us on [...]
Continue Reading →Analysis on analytics with many of our new clients shows that the usual visitor to the web site looks and smells like a job applicant. How do we know? Because the path of travel is HOME>CAREERS or HOME>CONTACT US. For most companies this is great, especially those that are trying to recruit new applicants. However, it’s typically not the desired long term result.
Continue Reading →Marketing businesses is a highly complex activity, especially when it is difficult to differentiate. Additionally, the rate of marketing change is exponential; and sitting on the sidelines watching it go by only puts businesses further behind the curve if there is no action. IT Staffing and Services companies are in a rare moment and can [...]
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A strategy that we strongly recommend with our clients and customers: hire slow and fire fast when evaluating sales and marketing personnel. We can’t understate this concept. As a side from other articles that refer to this particular strategy, we’ve decided to talk about the derivative of the entire hiring spectrum and focus in our [...]
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We all know that the lifeblood of business growth is all about two things: keep current clients happy and get new ones. Many companies are very good at servicing current clients but fall WAY short in prospecting and landing new logos.
Continue Reading →Selling is extremely difficult. Hiring top sales people is equally as difficult. It’s important to realize whether you are hiring someone that “fell” into sales as a career, or is driven to be the best at it because they sought it out and are highly motivated to earn. There are huge differences in results from one to the other. many people say that they want to be in sales because they want to earn a lot of money, but aren’t willing to do what it takes to really achieve high levels of income.
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Monster, career builder and dice should be thinking hard about how to maximize their life span, or think about kicking up a new business model in the not-to-distant future.
Continue Reading →The art of recruiting has taken a drastic turn over the past decade. With the rise of job board popularity both from the recruiter and the applicant perspective, “search” tactics have been stripped away from the equation. Scanning keywords, tracking alerts, and calling people from posted resumes are now the en vogue qualifications when looking to employ new recruiters.
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Greetings, Every holiday season we work tirelessly to deliver gifts on time across the world. Normally, it takes quite a toll on us both mentally and physically, but not this year thanks to inbound marketing! For the first time in decades, we went sledding last week with a bunch of friends. You’d be surprised, the [...]
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Joe made a bet that he could bring in three new clients before the end of the year. He reached out to his local community and didn’t find any interest. Joe then reached into his personal and professional networks, he got referred to a few people in his space, but nobody was ready to buy. [...]
Continue Reading →Resources for IT Services Companies
