LinkedIn is an awesome tool, as we all know. THE business social network has uncovered a great deal of opportunity for job seekers, master networkers, company brands, content marketers, recruiters and sales personnel. The “winner take all” concept has landed in LinkedIn’s lap, with no real competitor anywhere in sight. LinkedIn has enormous upside for [...]
Every company strives to hire and retain the best talent in their respective market. It’s an extremely difficult task to find and manage the right people to effectively blend into your business while simultaneously producing results that are in line with the strategy, direction and vision of a company. Retention and turnover are high attention [...]
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Managing sales is an extremely difficult task; hands down one of the toughest jobs in a small to mid-sized business. A great deal of the success criteria is having the right sales team, however, a well-thought out sales strategy and plan is also required to make certain that your sales process and attack plan have [...]
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We look at websites of professional services and search companies all day long and we thought it would be a great idea to share the IT Staffing and Search websites that made an impression on our team. In order to strike our interest, we evaluate a wide range of categories such as: Design appeal to [...]
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In the small to mid-sized business space, the conversation around marketing ROI frequently surfaces when discussing a web site redesign or tactical marketing activities. The dilemma inherent to this discussion is that many of the baseline initiatives like web site design, web site functionality, social media, and sales support can’t be accomplished without completed basic [...]
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In any B2B company, including IT Staffing, Technology Consulting, Executive Search, Contact Center Outsourcing, Professional Services, and many more – the need to elevate your brand and drive traffic to your website is a constant need. Follow the infographic to see just how deep your inbound marketing efforts go in helping your business. Inbound Marketing Infographic [...]
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On a daily basis, we talk to companies that are looking to build a new web site, design an infographic, or a embark on a complete brand identity refresh. In the end, it’s vital that the right decision be made when selecting a design firm or full service marketing agency to be your partner in [...]
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If you’re like most business owners, you’ve probably heard some occasional chatter about marketing trends: social media, content marketing, SEO and other hot topics. You may have read up on some of these trends circulating, but you question which are passing fads and which will truly impact your company. We’ve spoken to many business owners [...]
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In conjunction with our “Top 10 Signs you’ve Hired a Great Recruiter” article from last year, we thought it would be a good idea to follow it up with the “Top 10 Signs you’ve Hired a Great Sales Rep” article. The lifeline of a business is drawn from the success of an established and well-oiled [...]
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Very few companies have advanced beyond a “small” business without building a sales force to hunt new opportunity. Some companies do really well with the CEO/Partner-only selling model. However, this model cannot be sustained, and critical mass will be reached requiring the implementation of a new growth strategy. To achieve new heights and revenue marks, [...]
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At echogravity, there is a topic that frequently surfaces in our marketing discussions with both prospects and clients: Should I continue to send email newsletters to my prospects and clients? Well, we find this to be an interesting toic because there are diametrically opposing sides to the argument. Part of our team believes that an [...]
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Each year, business owners try to come up with new and creative ways to share joy with their employees by telling them that they have performed a wonderful job this past year. Ornaments, nut cakes, gift cards and other knick knacks are rolling into offices waiting to be opened and celebrated. But think about it…what [...]
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The digital presence of IT Staffing companies continues to lag the market when comparing social media, web site functionality, SEO and general company awareness against companies in similar spaces. Staffing and services companies are still primarily focused in the trenches when attempting to make contact with client prospects and new recruits, utilizing ground game tactics [...]
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The other week, we wrote an article about “Utilizing MaxHire in the Current Business Climate” and how the Applicant Tracking System can be used strategically for sales and marketing. In this week’s article, we’re going to uncover some of the key points in how your sales team can exploit opportunities to capture new sales and [...]
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As we approach All Hallows’ Eve, our team at echogravity loves to talk about things we find scary in this great business of marketing. In the grand scheme of things, marketing is a tough job with tons of moving parts. Effectively implementing a sound strategy supported by an effective ground game requires skill with a [...]
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